If you take time to call someone that will make a better impression than a short email. Everyone likes to have personal attention. This will pay off in the long run because you will have secured a new customer for a long time. If they have a complaint and you call to work it out then they will know you care.
Make sure you over deliver! If you have promised an e-book then follow through and make sure it is delivered as soon as possible. Send a bonus that will compliment the product. Impress them with your high standards.
People will respond to good courtesy. Remember to treat people the same way you would like to be treated. If you can do it in a more personal way this is exemplary. Impress them with your good sense of business. We see that our business will grow with the right attitude.
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